Discovery

Let's Understand
Your Business

One form. Everything we need to know. Be honest, be brief — there are no wrong answers.

🏢 About You & Your Company

Your Name Required

Company Name Required

6 What does your company do? Products, services, industry

7 Who is your target audience? Age, gender, location, what they care about

✨ Brand Personality

8 Which words best describe your brand's personality? Pick the strongest 3–5

9 What makes your company different from competitors?

10 Who are 2–3 of your competitors?

🎨 Logo Design

11 What are the main goals for your new logo?

12 Where will the logo be used most?

13 Any colors, symbols, or elements that are off-limits?

14 Do you have a color palette in mind?

15 Which logo style do you prefer?

💡 Inspiration

16 Share 3–5 logos you like — and tell us why. Links to Instagram, Pinterest, or company websites

17 Share 1–2 logos you dislike — and tell us why.

📋 Timeline, Contact & Extras

18 Desired timeline?

19 Primary contact for feedback?

Need a full Brand Style Guide? Color codes, font specs, logo rules — separate from the logo itself

Your Email Required — we'll send everything here

🔍 The Deep Dive

1 What is the one thing your business needs most right now?

2 Where do you want your business to be in 12 months?

3 What is your biggest fear about your business right now?

4 What do you deeply desire for your business — beyond money?

5 What have you already tried to solve these problems?

5a After trying all of that — what did you hate the most?

5b What do you need, and what are you afraid of losing if you don't get it?

Private. Only shared with the Recio Design Team.

Let's UnderstandYour Business